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Corporate Event Management Case Study:
Volvo Penta UK

The Well Placed Conference events management team have been successfully managing the annual dealer conference for Volvo Penta for over 10 years.

Volvo Penta have entrusted our team to produce and manage creative events in destinations such as Morocco, Cyprus, Dublin, Warwick and Gran Canaria. In 2011 out of a list of 5 destinations proposed, Edinburgh was the selected option by Volvo Penta management and the corporate event management team set about creating an innovative programme to meet the needs and brief of the client.

The free service offered included searching, negotiating and booking the conference hotel for the 95 delegates, selecting an offsite gala dinner venue and handling all the ancillary services of coach hire, AV equipment hire and delegate gifts. With our attention to detail we managed the whole process and were onsite with the client during the event to ensure it was as successful as always.


The Barcelo Carlton Hotel was selected for the conference and the Royal Yacht Britannia was used for the gala dinner.

Tuesday PM
Delegates arrive and check into hotel
Welcome dinner arranged in the hotel
Conference rehearsals took place throughout the evening
Bed & Breakfast

Wednesday PM
All day conference for 95 delegates
Stage set and AV production was organised
Themed refreshment breaks throughout the day
Carefully selected buffet lunch menus offered
Syndicate workshop sessions were organised
Onsite support was given with hotel liaison services
Coaches departed for the Royal Yacht Britannia
Piper and red carpet welcome organised
Cocktail reception on board the Yacht
Tours of the Yacht were organised
5 course dinner and wines specially chosen
Awards and speeches
Coaches return to Carlton Hotel
Overnight accommodation

Morning conference for 45 delegates
Themed refreshment breaks organised
Buffet lunch menus specially chosen
Delegates depart

Delegate feedback from the event was extremely complimentary about the quality of venues chosen, food and services offered and the Volvo management have said that it was the best Dealer Conference so far.

With the success of the 2011 event, Well Placed Conference have been asked to start working on venues and destinations for 2012 on behalf of Volvo Penta and we look forward to the challenge of creating an even better event for them.

corporate event management
corporate event management
corporate event management

Successfully managing the annual dealer conference for over 10 years.